Under Armour Connected Fitness Blog

Increase Brand Awareness with Under Armour Connected Fitness

Read the recap below on how one sponsor drove 5.1% brand lift through a meaningful and emotionally connected campaign on the Under Armour Connected Fitness platform.

Then, let us help 
connect your brand with our community today.


Topics: Under Armour Connected Fitness, advertising

Drive Consumer Purchases with Under Armour Connected Fitness

Read the recap below on how one brand drove 75% of monthly product sales through a meaningful and emotionally connected campaign on the Under Armour Connected Fitness platform.

Then, let us help 
connect your brand with our community today.

Topics: Under Armour Connected Fitness, advertising

Check Out Under Armour Victory Stories


Under Armour Victory Stories are articles and videos that tell the real-life stories of Under Armour Connected Fitness users who have achieved great things, reached goals and changed their lives with hard work, dedication and the help of Under Armour Connected Fitness apps.

Baywatch Engages Active Movie Enthusiasts Across Under Armour Connected Fitness


Campaign highlights:

Increase Purchase Intent with Under Armour Connected Fitness

In today's modern, connected world, a consumer's path to purchase can be less predictable than in the past, despite the amount of data coming in through Internet of Things. Consumers are able to make purchase decisions much faster and easier with online reviews and competitive research available at a single click. And although brand switching has always been influenced by a number of factors, the rise of digitally surged tactics like influencer marketing has impacted the purchase path like never before, at times making brands 6.7 times more efficient per engagement.

Topics: Under Armour Connected Fitness, advertising

MyFitnessPal Reaches Nutrition-Minded Users with Recipe Videos

With the mission to make all athletes better, Under Armour Connected Fitness continues to optimize the format in which we deliver health and fitness education, inspiration and advice.

Topics: video advertising, Under Armour, MyFitnessPal

Increase Product Consumption with Under Armour Connected Fitness

The surge of consumer products launching in the U.S. each year drives aggressive competition for market share between traditional and start-up CPG brands. A recent report from eMarketer Retail points out that "Consumers’ evolving preference for healthier, fresher, more natural foods and other products has rewritten the playbook in the retail and CPG world. Smaller, new niche brands have been nimble enough to target these emerging tastes, often forcing large CPG firms to play catch-up." Larger CPG companies are continuously being challenged by smaller competitors that seem better tapped into what their target consumers really want and value. According to Nielsen, some consumers are willing to pay a higher price for an environmentally friendly product, which can sometimes be more difficult for larger companies to produce.

Topics: increase consumption

Grow Your Audience with Under Armour Connected Fitness

Connected devices have paved a new path for marketers to reach their audiences. A meal subscription brand came to us looking to authentically engage and share their brand story through these digital experiences. With our connected platform, they shared their core messages and encouraged new sign-ups when users’ endorphins were up and they were highly receptive to relevant messages. 

See the recap below for more information and start connecting with our community today.

Topics: audience, CRM

Under Armour Connected Fitness Highlights User Successes


With the Under Armour Connected Fitness suite of apps (MyFitnessPal, MapMyFitness and Endomondo) now serving more than
200 million users, more people than ever are taking to their phones, tablets and fitness devices to help them keep track of their nutrition, activity levels and workouts. Some are trying to drop a few (or many) pounds, while others are trying to improve their speed or strength, but the intention is the same — to live a healthy, active and happy life.

Topics: under armour, success stories

Under Armour Connected Fitness Surpasses 200MM Registered Users


It's 2017 and the Internet of Things has officially taken over. Everywhere you look, life is happening online. Global digital usage grew significantly in 2016 and continues to rise, with estimates approaching 5 billion consumers in 2017, equaling 67% saturation. This presents an incredible opportunity for advertisers, as technology will continue to influence how brands reach, communicate with and motivate their consumers. With the mobile environment constantly overwhelmed, marketers need smarter connected platforms to ensure their stories reach the right consumers. 

Topics: Under Armour Connected Fitness, advertising