Under Armour Connected Fitness Blog

Under Armour Connected Fitness Highlights User Successes


With the Under Armour Connected Fitness suite of apps (MyFitnessPal, MapMyFitness and Endomondo) now serving more than
200 million users, more people than ever are taking to their phones, tablets and fitness devices to help them keep track of their nutrition, activity levels and workouts. Some are trying to drop a few (or many) pounds, while others are trying to improve their speed or strength, but the intention is the same — to live a healthy, active and happy life.

Topics: under armour, success stories

Under Armour Connected Fitness Surpasses 200MM Registered Users


It's 2017 and the Internet of Things has officially taken over. Everywhere you look, life is happening online. Global digital usage grew significantly in 2016 and continues to rise, with estimates approaching 5 billion consumers in 2017, equaling 67% saturation. This presents an incredible opportunity for advertisers, as technology will continue to influence how brands reach, communicate with and motivate their consumers. With the mobile environment constantly overwhelmed, marketers need smarter connected platforms to ensure their stories reach the right consumers. 

Topics: Under Armour Connected Fitness, advertising