Under Armour Connected Fitness Blog

Tori Hyman

Tori Hyman

Recent Posts by Tori Hyman:

The Connected Mom - Infographic

Moms hold the keys to the kingdom when it comes to household purchases. They are the primary decision makers, influencing a $2.4T in spending every year.. This buying power alone qualifies moms as one of the most critical demographic segments for brands.

Topics: Infographics

The Connected Health Care Consumer - Infographic

Connected technology has changed the way consumers manage their health day to day. Our platform is home to over 192 million consumer globally and when it comes to their health care, they need a partner for today and tomorrow.

Topics: Infographics

The Connected Millennial - Infographic

Meet Our Largest Audience Segment: Millennials

Topics: Infographics

The Content Marketing Evolution - Infographic

Brands have been telling stories to allure and keep customers for hundreds of years.  There might be some dispute about the genesis of content marketing, but what’s really important is to understand the ideas and events that define our history as marketers: the major turning points marked by influential brands, campaigns, trends, inventions, innovators, and historical events. And by examining the history of content marketing, we can see that history sometimes repeats itself. We marketers can be better prepared for the future by taking lessons from the past and using them to improve our content strategies going forward.
 

Topics: Infographics