Brands have been telling stories to allure and keep customers for hundreds of years. There might be some dispute about the genesis of content marketing, but what’s really important is to understand the ideas and events that define our history as marketers: the major turning points marked by influential brands, campaigns, trends, inventions, innovators, and historical events. And by examining the history of content marketing, we can see that history sometimes repeats itself. We marketers can be better prepared for the future by taking lessons from the past and using them to improve our content strategies going forward.
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