Under Armour Connected Fitness Blog

MyFitnessPal Reaches Nutrition-Minded Users with Recipe Videos

With the mission to make all athletes better, Under Armour Connected Fitness continues to optimize the format in which we deliver health and fitness education, inspiration and advice.

This year we launched video as a content format and it will be a key focus in 2017. In January, eMarketer reported 81.2% of internet users watch streaming or downloaded video content via any device at least once per month. Among 25-34 year olds, the percentage leaps to 92.5%.

These stats make is pretty clear video has become a desired format among internet users.

“UACF community members, expect our content to be extremely helpful. They want trustful information in digestible formats to help them on their health and fitness journey,” says Erica Schuckies, associate manager of sponsored content at UACF. “Video is a great format to add to our tool box.”

Most importantly, With the popularity of MyFitnessPal’s healthy recipes (and not to mention the explosion of recipe videos), creating snackable, mobile-friendly videos that show the preparation, cooking and dishing of our favorite recipes was a no-brainer.

With the media landscape becoming increasingly louder and more crowded, consumers want reliable, useful information quicker and easier than ever  — without even having to turn on the sound. “Our recipe content not only shares the entire process from ingredients to plating, our users can also trust that it’s healthy — because it’s coming from MyFitnessPal,” says Schuckies.

The Under Armour Connected Fitness platform allows brands to drive life-changing moments around the world, every day. We invite brands to be there when users accomplish their goals and reach new milestones.

Topics: video advertising, Under Armour, MyFitnessPal