Under Armour Connected Fitness Blog

A Day in the Life of the Connected Fitness Consumer - Infographic

Our platform guides billions of daily health & fitness decisions, made possible by our massive, data-driven back-end infrastructure and global community. The size of our health & fitness audience makes Under Armour Connected Fitness the largest ever longitudinal study of health behaviors in human history. Our data helps us create meaningful moments for our users at scale.
 

Topics: Infographics

The Connected Mom - Infographic

Moms hold the keys to the kingdom when it comes to household purchases. They are the primary decision makers, influencing a $2.4T in spending every year.. This buying power alone qualifies moms as one of the most critical demographic segments for brands.

Topics: Infographics

The Connected Health Care Consumer - Infographic

Connected technology has changed the way consumers manage their health day to day. Our platform is home to over 192 million consumer globally and when it comes to their health care, they need a partner for today and tomorrow.

Topics: Infographics

The Connected Millennial - Infographic

Meet Our Largest Audience Segment: Millennials

Topics: Infographics

The Content Marketing Evolution - Infographic

Brands have been telling stories to allure and keep customers for hundreds of years.  There might be some dispute about the genesis of content marketing, but what’s really important is to understand the ideas and events that define our history as marketers: the major turning points marked by influential brands, campaigns, trends, inventions, innovators, and historical events. And by examining the history of content marketing, we can see that history sometimes repeats itself. We marketers can be better prepared for the future by taking lessons from the past and using them to improve our content strategies going forward.
 

Topics: Infographics