Under Armour Connected Fitness Blog

Mobile Strategy Must-Haves for Successful Marketing Campaigns

Today, 80% of internet users own a smartphone, estimated to grow to 2.1 billion units by the end of 2016. Marketers have become increasingly savvy on ways to effectively reach these connected consumers; however, “only 20 percent of companies have a defined mobile strategy,” according to Mobile Marketer. “With 62 percent of marketers worldwide expecting that more than 50 percent of their traffic will come from mobile in the next 12 months, it is clear that having a mobile strategy is imperative.” 

Topics: mobile