Under Armour Connected Fitness Blog

Increase Consumption with Under Armour Connected Fitness

Read the recap below on how one sponsor saw a 38.7% brand lift through a meaningful and emotionally connected campaign on the Under Armour Connected Fitness platform.

Then, let us help 
connect your brand with our community today.


 

Topics: Under Armour Connected Fitness, advertising

Increase Awareness and Drive Sales with Under Armour Connected Fitness

Read the recap below on how one sponsor influenced more than 38MM users and increased purchase intent by 30% through a meaningful and emotionally connected campaign on the Under Armour Connected Fitness platform.

Then, let us help 
connect your brand with our community today.

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Topics: Under Armour Connected Fitness, advertising

Increase Awareness with Under Armour Connected Fitness

Read the recap below on how one sponsor increased engagement and awareness of their products through a meaningful and emotionally connected campaign on the Under Armour Connected Fitness platform.

Then, let us help 
connect your brand with our community today.


 

Topics: Under Armour Connected Fitness, advertising

Increase Consumption with Under Armour Connected Fitness

Read the recap below on how one sponsor helped drive more than 60,000 personal goals set by our community through a meaningful and emotionally connected campaign on the Under Armour Connected Fitness platform.

Then, let us help 
connect your brand with our community today.

 

Topics: Under Armour Connected Fitness, advertising

Increase Brand Affinity and Consumption with Under Armour Connected Fitness

Read the recap below on how one sponsor drove 6% increase in consumption of their products through a meaningful and emotionally connected campaign on the Under Armour Connected Fitness platform.

Then, let us help 
connect your brand with our community today.


Topics: Under Armour Connected Fitness, advertising

Increase Brand Awareness with Under Armour Connected Fitness

Read the recap below on how one sponsor drove 5.1% brand lift through a meaningful and emotionally connected campaign on the Under Armour Connected Fitness platform.

Then, let us help 
connect your brand with our community today.


Topics: Under Armour Connected Fitness, advertising

Drive Consumer Purchases with Under Armour Connected Fitness

Read the recap below on how one brand drove 75% of monthly product sales through a meaningful and emotionally connected campaign on the Under Armour Connected Fitness platform.

Then, let us help 
connect your brand with our community today.

Topics: Under Armour Connected Fitness, advertising

Increase Purchase Intent with Under Armour Connected Fitness

In today's modern, connected world, a consumer's path to purchase can be less predictable than in the past, despite the amount of data coming in through Internet of Things. Consumers are able to make purchase decisions much faster and easier with online reviews and competitive research available at a single click. And although brand switching has always been influenced by a number of factors, the rise of digitally surged tactics like influencer marketing has impacted the purchase path like never before, at times making brands 6.7 times more efficient per engagement.

Topics: Under Armour Connected Fitness, advertising

Under Armour Connected Fitness Surpasses 200MM Registered Users


It's 2017 and the Internet of Things has officially taken over. Everywhere you look, life is happening online. Global digital usage grew significantly in 2016 and continues to rise, with estimates approaching 5 billion consumers in 2017, equaling 67% saturation. This presents an incredible opportunity for advertisers, as technology will continue to influence how brands reach, communicate with and motivate their consumers. With the mobile environment constantly overwhelmed, marketers need smarter connected platforms to ensure their stories reach the right consumers. 

Topics: Under Armour Connected Fitness, advertising