ONE FOOD SUBSCRIPTION BRAND'S OBJECTIVES FOR BUILDING AN AUDIENCE
Our platform fosters lasting relationships between brands and their audiences. A meal delivery brand was looking to partner with us as experts in the health and wellness space to increase awareness of their product offering and to drive conversions.
The brand looked to connect authentically with consumers through native placements in our Newsletters. Our Native Newsfeed delivers an organic brand message to users as they view nutrition and fitness content and community support from trusted friends and family. Native Content placements appear to receive 2X more visual focus than traditional banners within content feeds.
A mix of content highlighted on the Hello Healthy MyFitnessPal Blog and Newsletter sponsorships across MapMyFitness and MyFitnessPal drove brand awareness and encouraged subscription sign-ups. These integrated promotions drove 695 conversions over the duration of the campaign. This exceeded the brand's initial conversion goal by 175%. The Native Newsfeed also outperformed standard benchmarks by almost 16x.