loyalty.png
12K
LOYALTY ACCOUNTS LINKED
62%
CHALLENGE COMPLETED E-Mail OPEN RATE
27%
CHALLENGE COMPLETED E-MAIL CTR

ONE RETAILER'S OBJECTIVES FOR INCREASING LOYALTYloyaltyphone.png

Our brand is deeply loved by our community, because we’re with people on their journey toward a healthier, better life. A major sports retailer wanted to use our loyalty program integration. They sought to reward their brand's loyal customers for their daily activity—letting them know they cheered them on at every workout logged, and every goal achieved.

OUR SOLUTION

Members earn Loyalty Rewards points for staying fit. A simple opt-in process makes it painless to link accounts. Once linked, every workout automatically earns points and rewards towards a brand’s loyalty program.

THE IMPACT

We partnered with a major sports retailer to integrate our API to convert user activity into their loyalty program reward points. The Loyalty Program campaign linked over 12K loyalty users' accounts. The associated Virtual Challenges encouraged loyalty program sign-ups and saw nearly 200K participants. Their "Challenge Completed" Emails yielded a 62% open rate and 27% click-through rate.

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Under Armour Connected Fitness?
Under Armour Connected Fitness is the world’s largest platform for the digital health,  fitness and nutrition community, using the power of technology and information to connect every athlete to higher levels of achievement.
Connected Insights
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(This is not the right place for partnership or consumer requests. For partnership requests, please visit here and for consumer requests or questions about one of our apps, please visit here for MapMyFitness , visit here for MyFitnessPal, and visit here for Endomondo.