ONE RETAILER'S OBJECTIVES FOR INCREASING LOYALTY
Our brand is deeply loved by our community, because we’re with people on their journey toward a healthier, better life. A major sports retailer wanted to use our loyalty program integration. They sought to reward their brand's loyal customers for their daily activity—letting them know they cheered them on at every workout logged, and every goal achieved.
Members earn Loyalty Rewards points for staying fit. A simple opt-in process makes it painless to link accounts. Once linked, every workout automatically earns points and rewards towards a brand’s loyalty program.
We partnered with a major sports retailer to integrate our API to convert user activity into their loyalty program reward points. The Loyalty Program campaign linked over 12K loyalty users' accounts. The associated Virtual Challenges encouraged loyalty program sign-ups and saw nearly 200K participants. Their "Challenge Completed" Emails yielded a 62% open rate and 27% click-through rate.