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23M
DELIVERED IMPRESSIONS
17%
E-Mail Newsletter OPEN RATE
.13%
AVERAGE CLICK-THROUGH RATE

ONE HEALTH CARE BRAND'S OBJECTIVES FOR BRAND AWARENESSconsumptionphone.png

Connected devices have paved a new path for marketers to reach their audiences. A major health care company came to us looking to authentically engage and share their stories through these experiences. With our connected platform, they can share content when users’ endorphins are up and they're most receptive to relevant messages.

OUR SOLUTION

Under Armour is the authority on smarter healthy living. Our content isn't just premium, it gives meaningful advice that our people integrate into their routines to improve. We helped this health care company establish personal connections with the right audience on our platform through Dedicated Emails, Native Activity Feed Stories and a robust mix of Cross-platform Promotional Media.

THE IMPACT

Through this partnership, the brand delivered over 23M impressions with an average click-through rate of .13% through a DMA-targeted campaign. The additional dedicated email campaign targeted to MapMyFitness users had a 17% open rate and .23% click-through rate.

 

Want to learn more about
Under Armour Connected Fitness?
Under Armour Connected Fitness is the world’s largest platform for the digital health,  fitness and nutrition community, using the power of technology and information to connect every athlete to higher levels of achievement.
Connected Insights
Follow along as we share insights from our community's journey to better health. 
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(This is not the right place for partnership or consumer requests. For partnership requests, please visit here and for consumer requests or questions about one of our apps, please visit here for MapMyFitness , visit here for MyFitnessPal, and visit here for Endomondo.