ONE HEALTH CARE BRAND'S OBJECTIVES FOR BRAND AWARENESS
Connected devices have paved a new path for marketers to reach their audiences. A major health care company came to us looking to authentically engage and share their stories through these experiences. With our connected platform, they can share content when users’ endorphins are up and they're most receptive to relevant messages.
Under Armour is the authority on smarter healthy living. Our content isn't just premium, it gives meaningful advice that our people integrate into their routines to improve. We helped this health care company establish personal connections with the right audience on our platform through Dedicated Emails, Native Activity Feed Stories and a robust mix of Cross-platform Promotional Media.
Through this partnership, the brand delivered over 23M impressions with an average click-through rate of .13% through a DMA-targeted campaign. The additional dedicated email campaign targeted to MapMyFitness users had a 17% open rate and .23% click-through rate.