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125 MILLION
REGISTERED MYFITNESSPAL USERS
47%
Brand lift
233,000
BRAND CHALLENGE PARTICIPANTS

ONE FOOD BRAND'S OBJECTIVES FOR INCREASING CONSUMPTION
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In running the world’s largest health and fitness community, we have gathered the largest-ever continuous study of health behaviors in history. A major CPG frozen foods brand wanted to leverage these consumption trends and insights to allow them to align their messaging more meaningfully.

OUR SOLUTION

By showing people the data that contributes to their daily health, we're able use those insights to help them make smarter choices, change their behavior, and create healthier habits. Our Virtual Challenges allow brands to accompany people through this cycle and engage with them through Newsletter Content, Native Newsfeed posts and other Premium Placements.

THE IMPACT

We guided the frozen foods brand to launch a Virtual Challenge on MyFitnessPal to inspire users to log healthy meals and educate them on healthier habits. The purchase intent lift for Challenge participants was over 47% during the course of the campaign. Their Challenge increased frequency of purchasing, eating and logging the brand's food. Additionally, each Challenge participant had on average 17.4 MyFitnessPal friends and shared the brand's Challenge with friends 16% of the time.

Want to learn more about
Under Armour Connected Fitness?
Under Armour Connected Fitness is the world’s largest platform for the digital health,  fitness and nutrition community, using the power of technology and information to connect every athlete to higher levels of achievement.
Connected Insights
Follow along as we share insights from our community's journey to better health. 
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(This is not the right place for partnership or consumer requests. For partnership requests, please visit here and for consumer requests or questions about one of our apps, please visit here for MapMyFitness , visit here for MyFitnessPal, and visit here for Endomondo.