ONE BEVERAGE BRAND'S OBJECTIVES FOR INCREASING PURCHASE INTENT
We aligned with a premium sports beverage brand to deliver relevant messages to our people at key moments throughout the day. With our understanding of people's health, fitness, nutrition, and intentions, we set out to use our elite targeting capabilities to enhance—not interrupt—their journeys.
Our platform helps us understand what users regularly consume, so why not give them more of what they love? We set out to reward users at pivotal moments in their journey. Through Mobile Rewards and Store Locator technology, we offered a win-win for both the brand and our users.
We helped the sports beverage brand exceed delivery benchmarks with a 4.85% Store Locator engagement rate. On average, users interacted with the store locator for 5 seconds with a 95.4% Viewable Rate. This brand's Mobile Rewards click-to-email resulted in an Open Rate of 28% and a Click Rate of 17%.