intent.png
4.85%
STORE LOCATOR ENGAGEMENT RATE
28%
MOBILE REWARDS CLICK-TO-EMAIL OPEN RATE
17%
MOBILE REWARDS CLICK-TO-EMAIL CTR

ONE BEVERAGE BRAND'S OBJECTIVES FOR INCREASING PURCHASE INTENTintentphone.png

We aligned with a premium sports beverage brand to deliver relevant messages to our people at key moments throughout the day. With our understanding of people's health, fitness, nutrition, and intentions, we set out to use our elite targeting capabilities to enhance—not interrupt—their journeys.

OUR SOLUTION

Our platform helps us understand what users regularly consume, so why not give them more of what they love? We set out to reward users at pivotal moments in their journey. Through Mobile Rewards and Store Locator technology, we offered a win-win for both the brand and our users.

THE IMPACT

We helped the sports beverage brand exceed delivery benchmarks with a 4.85% Store Locator engagement rate. On average, users interacted with the store locator for 5 seconds with a 95.4% Viewable Rate. This brand's Mobile Rewards click-to-email resulted in an Open Rate of 28% and a Click Rate of 17%.

Want to learn more about
Under Armour Connected Fitness?
Under Armour Connected Fitness is the world’s largest platform for the digital health,  fitness and nutrition community, using the power of technology and information to connect every athlete to higher levels of achievement.
Connected Insights
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Increase Awareness and Drive Sales with Under Armour Connected Fitness
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(This is not the right place for partnership or consumer requests. For partnership requests, please visit here and for consumer requests or questions about one of our apps, please visit here for MapMyFitness , visit here for MyFitnessPal, and visit here for Endomondo.