Under Armour Connected Fitness Blog

What Do Amazon, Google, and Under Armour Have in Common? You May Be Surprised.

I love innovations that change the way a consumer behaves. I look at Amazon and everything from the Amazon Fire, Alexa, to the new Dash. These three products are used in my household every day and I love them. Then there is Google, who I use for their internet service instead of AT&T and I frequently see one of their self-driving cars taking pictures of downtown Austin. And of course Under Armour, where I go to work every day, who is revolutionizing how people manage their personal fitness & nutrition. So how are these three companies able to push the world to new places, take on old billion dollar industries, and create a better world for consumers? You might be surprised to know that media revenue plays a huge role in that.