Under Armour Connected Fitness Blog

UACF Launches Ask The Trainer

The beautiful thing about today’s digital society is the availability of information at any time. From Google to social media, the Internet of things has created an entirely new set of resources for people searching for answers to address their everyday wants and needs.

Topics: video advertising, Under Armour, MyFitnessPal

Meet Our Audience: MyFitnessPal Users' Non-Scale Victories

Topics: under armour, non-scale victories, user stories

Year of the Active Connected Consumer

In 2016, the Under Armour Connected Fitness audience grew to 190 million users worldwide. Across our suite of apps—MyFitnessPal, MapMyFitness, Endomondo and UA Record—users logged their activities as part of their daily routines, including fitness goals, workouts, nutrition habits and sleep. Check out the infographic below to learn more about what our users tracked and logged in 2016—and what it could mean for your brand.

Topics: nutrition tracking, fitness tracking, advertising