Under Armour Connected Fitness Blog

Increase Purchase Intent with Under Armour Connected Fitness

In today's modern, connected world, a consumer's path to purchase can be less predictable than in the past, despite the amount of data coming in through Internet of Things. Consumers are able to make purchase decisions much faster and easier with online reviews and competitive research available at a single click. And although brand switching has always been influenced by a number of factors, the rise of digitally surged tactics like influencer marketing has impacted the purchase path like never before, at times making brands 6.7 times more efficient per engagement.

Topics: Under Armour Connected Fitness, advertising