Under Armour Connected Fitness Blog

MyFitnessPal Reaches Nutrition-Minded Users with Recipe Videos

With the mission to make all athletes better, Under Armour Connected Fitness continues to optimize the format in which we deliver health and fitness education, inspiration and advice.

Topics: video advertising, Under Armour, MyFitnessPal

Increase Product Consumption with Under Armour Connected Fitness

The surge of consumer products launching in the U.S. each year drives aggressive competition for market share between traditional and start-up CPG brands. A recent report from eMarketer Retail points out that "Consumers’ evolving preference for healthier, fresher, more natural foods and other products has rewritten the playbook in the retail and CPG world. Smaller, new niche brands have been nimble enough to target these emerging tastes, often forcing large CPG firms to play catch-up." Larger CPG companies are continuously being challenged by smaller competitors that seem better tapped into what their target consumers really want and value. According to Nielsen, some consumers are willing to pay a higher price for an environmentally friendly product, which can sometimes be more difficult for larger companies to produce.

Topics: increase consumption

Grow Your Audience with Under Armour Connected Fitness

Connected devices have paved a new path for marketers to reach their audiences. A meal subscription brand came to us looking to authentically engage and share their brand story through these digital experiences. With our connected platform, they shared their core messages and encouraged new sign-ups when users’ endorphins were up and they were highly receptive to relevant messages. 

See the recap below for more information and start connecting with our community today.

Topics: audience, CRM

Under Armour Connected Fitness Highlights User Successes

With the Under Armour Connected Fitness suite of apps (MyFitnessPal, MapMyFitness and Endomondo) now serving more than
200 million users, more people than ever are taking to their phones, tablets and fitness devices to help them keep track of their nutrition, activity levels and workouts. Some are trying to drop a few (or many) pounds, while others are trying to improve their speed or strength, but the intention is the same — to live a healthy, active and happy life.

Topics: under armour, success stories

Under Armour Connected Fitness Surpasses 200MM Registered Users

It's 2017 and the Internet of Things has officially taken over. Everywhere you look, life is happening online. Global digital usage grew significantly in 2016 and continues to rise, with estimates approaching 5 billion consumers in 2017, equaling 67% saturation. This presents an incredible opportunity for advertisers, as technology will continue to influence how brands reach, communicate with and motivate their consumers. With the mobile environment constantly overwhelmed, marketers need smarter connected platforms to ensure their stories reach the right consumers. 

Topics: Under Armour Connected Fitness, advertising

UACF Launches Ask The Trainer

The beautiful thing about today’s digital society is the availability of information at any time. From Google to social media, the Internet of things has created an entirely new set of resources for people searching for answers to address their everyday wants and needs.

Topics: video advertising, Under Armour, MyFitnessPal

Meet Our Audience: MyFitnessPal Users' Non-Scale Victories

Topics: under armour, non-scale victories, user stories

Year of the Active Connected Consumer

In 2016, the Under Armour Connected Fitness audience grew to 190 million users worldwide. Across our suite of apps—MyFitnessPal, MapMyFitness, Endomondo and UA Record—users logged their activities as part of their daily routines, including fitness goals, workouts, nutrition habits and sleep. Check out the infographic below to learn more about what our users tracked and logged in 2016—and what it could mean for your brand.

Topics: nutrition tracking, fitness tracking, advertising

What Do Amazon, Google, and Under Armour Have in Common? You May Be Surprised.

I love innovations that change the way a consumer behaves. I look at Amazon and everything from the Amazon Fire, Alexa, to the new Dash. These three products are used in my household every day and I love them. Then there is Google, who I use for their internet service instead of AT&T and I frequently see one of their self-driving cars taking pictures of downtown Austin. And of course Under Armour, where I go to work every day, who is revolutionizing how people manage their personal fitness & nutrition. So how are these three companies able to push the world to new places, take on old billion dollar industries, and create a better world for consumers? You might be surprised to know that media revenue plays a huge role in that.

Mobile Strategy Must-Haves for Successful Marketing Campaigns

Today, 80% of internet users own a smartphone, estimated to grow to 2.1 billion units by the end of 2016. Marketers have become increasingly savvy on ways to effectively reach these connected consumers; however, “only 20 percent of companies have a defined mobile strategy,” according to Mobile Marketer. “With 62 percent of marketers worldwide expecting that more than 50 percent of their traffic will come from mobile in the next 12 months, it is clear that having a mobile strategy is imperative.” 

Topics: mobile