We have the largest database of food ever recorded and can provide unparalled nutrition insights.
ONE FOOD BRAND'S OBJECTIVES FOR INCREASING CONSUMPTION
In running the world’s largest health and fitness community, we have gathered the largest-ever continuous study of health behaviors in history. A major CPG frozen foods brand wanted to leverage these consumption trends and insights to allow them to align their messaging more meaningfully.
By showing people the data that contributes to their daily health, we're able use those insights to help them make smarter choices, change their behavior, and create healthier habits. Our Virtual Challenges allow brands to accompany people through this cycle and engage with them through Newsletter Content, Native Newsfeed posts and other Premium Placements.
We guided the frozen foods brand to launch a Virtual Challenge on MyFitnessPal to inspire users to log healthy meals and educate them on healthier habits. The purchase intent lift for Challenge participants was over 47% during the course of the campaign. Their Challenge increased frequency of purchasing, eating and logging the brand's food. Additionally, each Challenge participant had on average 17.4 MyFitnessPal friends and shared the brand's Challenge with friends 16% of the time.